Expo 2010 is a unique opportunity for marketing Skåne. On an area the size of a village, the world’s leading resources are gathered at the same time.
The purpose of the Swedish national commitment is to promote the competitiveness and attractiveness of Sweden as regards tourism, investments, research and development, culture - and emphasizing matters of climate and environment. This purpose and the focus of the Swedish commitment are totally in line with the mission of Region Skåne as well as the strengths of Skåne.
Skåne and the southernmost province Guangdong has had a sister province agreement since more than 20 years, and cities in Skåne have sister agreements with Chinese cities. Read more on
Guangdong Cooperation
The promotion of trade is usually a matter for the state level in Sweden, but Region Skåne is an example of a new way of organizing the public sector, which means an expanded range of responsibility on the regional level.
Region Skåne is responsible for the regional development, including the one of growth and business. By participating in the Expo 2010, Region Skåne contributes to the regional growth.